Knowing how to find the best keywords for use in your Adsense
ads is not a straightforward process. Finding and implementing
high profit, low competition keywords in your ads really is the
trick for making Adsense payoff big.
The following process should yield profitable, low competition
keywords for your Adsense ads. This process is not perfect, but
when you analyze it and try it for yourself, you can see that it
makes sense. Adsense that is.
Step 1 Research some keywords for your niche that have a high
CPC value. To do this, first find your keywords using the Google
Adwords keyword tool or another tool that will give you niche
specific lists of keywords. Save those keywords into a
spreadsheet program as a csv file. Copy and paste those keywords
into Google's Traffic Estimator (you will need an Adwords
account). The traffic estimator will give you the estimated
clicks per day and the average cost per click (CPC) for each
keyword. Copy and paste this information back into your
spreadsheet file for later reference.
Step 2 Multiply the average CPC by 30% to get an estimate of
your maximum earnings per click. The higher the average CPC, the
more likely the CPC for the 2nd - 8th positions are high as
well. You want this higher average CPC to start because if the
CPC starts to drop off significantly after the 3rd position,
your chance of getting high click earnings as an Adsense
publisher will be diminished.
Step 3 Use any one of many tools available on the internet for
helping to estimate the 1st - 8th position CPC values. These
tools will estimate the CPCs for each position and allow you to
see how much the CPCs drop off after the first position. This
dramatically helps your analysis for picking the most profitable
keywords. If the CPC values stay close to the each other and to
the value of the first position, then you will more than likely
have a profitable keyword.
Step 4 Now determine which Adsense ads occupy which positions.
You can do this by searching on Google for your keyword and
looking to see which Adsense ads are generated in the search
results and in which order they are. Another way to estimate
this is to use the Adwords Accelerator tool. It has a feature
whereby Adwords ads are dynamically displayed for a given
keyword you input into the tool to check. If the Adwords
advertiser has used "Adwords for Content" in his advertising,
these ads will be the Adsense ads someone else is displaying on
their website.
Step 5 Compare the ads you found in step 4 to the results of
using a keyword check function tool (available on the internet).
If the advertisers you find by doing this closely match those
you found in step 4, you will more than likely have a profitable
keyword.
If the advertisers are not he same, then the advertiser is
possibly not using the "Adwords for Content" mode of advertising
in his campaigns. This means that the keyword may not be the
basis for the Adsense ads and may not be profitable.
Step 6 Now you must get the traffic. If you decide to get
traffic using the Adwords approach, then just use the keywords
in your Adsense ads that scored well from the above evaluation.
Then, use lower cost per click keywords in your Adwords ads. The
difference between the earnings from the click you get on your
Adsense word from the cost of the click you pay on your Adwords
word will be your profit.
If you are planning to use search engine optimization techniques
to get traffic to the website where your ads are, make sure the
keywords you choose have the highest KEI possible. KEI is the
ratio of the number of searches for a keyword to the number of
competing sites having the keyword. The combination of a high
KEI and a high score from the above evaluation will yield the
best profit results.
About the author:
Chris Curtis is the owner of C-Double Web Development and has
been doing web design and development since 1997.
http://www.c-double.com
