Making your web site work as an important marketing tool.



Is your web site attracting customers, fulfilling current customer needs or turning people away? It is difficult enough keeping your business objectives in front of you while trying to maintain successful sales growth. Even if you have an in-house marketing team, the probability of having the time, money or resources to build an effective web site may still be slim to none. Also, your business needs the advice of a professional who understands the Internet, buyer behavior and how to integrate the traditional with the e-commerce. If you are using your technology department to design your web site then you are really on the wrong track and need help.

Here are a few questions you should be asking your potential Web Developer/Designer:

1. What do they know about:
o Usability?
o Marketing?
o Your business and how to integrate the web site into your existing marketing strategy?

2. Do they know the best method to optimize your web site pages?

3. Is Search Engine Optimization (SEO) an integrated part of their web design/development strategy?

4. Do they use meta-tags? Do they know what meta-tags are used for?

5. What are their suggestions regarding securing and using an effective URL?

6. Will they submit your web site or is that your responsibility?

7. What are their criteria for measuring success?

8. How do they track the web site's usage or activity?

9. What is the maintenance and update plan?

Your web site is the first chance you have to make your impression on a potential customer. If the web design company you choose to build it for you does not understand your philosophy and business approach, you may end up presenting the wrong impression. It is very important that your message be clear, be it one of customer satisfaction, superior products, or great value. A web designer that doesn't understand your message can oftentimes create a design that doesn't mesh well with your company. If you're selling corporate widgets, you don't want a light-hearted, splashy web site. Instead, you want a web site that portrays your corporate image, and uses colors, images, and other graphic elements to do so.

At corecubed we know marketing strategy and we know how to build the perfect web site to attract customers. We also know how to market the web site and how to measure for success. We serve as a communications partner with our clients to ensure that their marketing dollars increase revenues.

For more information on how corecubed can help build your web site, visit us online at www.corecubed.com, contact us at 1-800-370-6580, or email us at info@corecubed.com.


About the author:
corecubed provides high-impact marketing campaigns, corporate identity and collateral design services with confidence and style. Our clients include home care and home health providers, contemporary glass artisans and venture capital/financial advisors. A marketing design and public relations powerhouse based in Louisville, KY, corecubed puts together the best possible team for you, the client. Lead by Merrily Orsini, a renowned expert in branding and strategic marketing specifically for the home care industry, and staffed with dedicated, highly skilled designers and writers, corecubed has the skill and expertise to manage your marketing and PR campaign from start to finish. Contact us today at 1-800-370-6580 or visit our web site at http://www.corecubed.comfor more information.