Urchin is a web site analytics solution used by web site owners
and marketers to better understand their users experiences,
optimize content and track marketing performance. Urchin tools
are available as a hosted service, a software product and
through large web hosting providers. These products are used by
thousands of popular sites on the Internet.
Products
1. Urchin 6 On Demand
2. Urchin 5 Software.
3. Urchin 4.
Urchin 6 On Demand
How many visitors you get from ads and keywords is not
sufficient information. But urchin 6 tool shows you which
keywords and ads refer your best customers. This tool shows you
how your best customers navigate your site. It closes the loop
on ad spend and revenue to calculate your marketing and website
ROI. This tool increases conversions which helps in making more
profits. It is easy to use and it simply tag your pages and paid
URLs, and your reports are updated with the latest information
throughout the day.
Features
1. Site Overlay- It browse your website with Urchin metrics
overlaid directly on your links and you can immediately see the
popularity and effectiveness of each link on every page of your
site. Its powerful reports shows the effectiveness of your site
design in a visual method that is instantly understandable.
2. Funnel Visualization- It eliminate bottlenecks in your
checkout and conversion processes and reduce abandonment.
Pinpoint where visitors leave your funnels and find out where
they go.
3. Advanced Visitor Segmentation- This tool defines your own
custom segments such as geographic location and new versus
returning visitors. It compares visitor behavior, conversion
metrics, and trends for individuals or groups of visitors.
4. Trend Reporting- Its compare metrics across months, days,
weeks, or any two arbitrary date ranges. Urchin shows you
whether you are up or down for each metric.
5. Analysis Options- It provides report data on the fly and
compare visitor segments, examine data over time, and view
Lifetime Visitor Value. Drill down to view individual visitors,
sessions, and click paths.
6. Key Performance Summaries- Urchin 6 on demand provides
executive-level view of traffic quality and quantity trends.
Quickly identify problems. Discover new opportunities. Compare
referrals, regions, revenue, conversions, campaigns, and
keywords.
Benefits
Urchin software not only benefits the client but other persons
in the organization also like executives, marketing
professionals, content and web developers, ecommerce and
merchandizing specialists and IT staff.
1.
Executives
a. Get ROI on all online initiatives throughout your
organization from a single, centralized source.
b. Understand the effects of long-range trends and overall
strategies for your ad campaigns, website initiatives,
merchandising, and e-commerce.
c. Reduce your management burden. Simply sign up and Urchin
turnkey On Demand solution starts tracking for you.
2.
Marketing Professionals
a. Capture the most conversions at the lowest possible cost.
Maximize ROI on ad spending and find out which ads, keywords,
search engines, referrals, and email blasts deliver the highest
quality traffic.
b. Target high return regional markets and market segments.
c. Test creative in ads, emails, and on your website.
3.
Content and web Developers
a. Demonstrate the value of usability improvements
b. Show how design decisions affect conversions and improve
website ROI.
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