Outsourcing (or Offshoring) software development practice is a precious approach for acquiring and perpetuating cutthroat lead when executed to engineer a supreme yield in IT business. In the existing global IT economic set-up, firms can Outsource IT services and software development from diverse areas, including the proficient Asian economies, principally India. The software outsourcing is aimed on two prime customer factions: 1) Software houses that want to cut their development costs or brace/diversify their information technology (IT) proficiency extent; 2) Any trade (or entrepreneurs) looking forward to amplify/redesign/support their proprietary software function or Internet-gizmos to empower their trade in the current market. Indian Software Outsourcing trade has realized matchless echelon of merit and steadiness of productivity. in addition to savings Software Outsourcing to India bestows its consumers with software development process improvements that render into ongoing upgrading in custom software cycle times, economic viability, and class. Though Indians are facing stiff competition from MNCs and local players athwart the world but Indian software product companies are working hard to make India a world class IT destination offering not just software services but also premier software products. Indian IT companies have tough domain knowledge, global experience and brand equity globally in the software services zone. Furthermore, Indian software and services companies have brawny value proposition - stumpy development cost, highly capable manpower and viable costs. Indian companies are now exploiting on the strong domain knowledge and global exposure in developing software products and NASSCOM has already noted a 30% to 40% increase in the number of companies that are involved in the product space in the last couple of years. This is evident from the fact that the Indian IT industry's export revenues from product and technology services has grown from Rs 5100 crores in 2001-02 to Rs 6600 crores in 02-03 registering a growth of 29.4%. This now needs to be communicated. Practically, Indian Software products can be evaluated to be among the best in the world but pitiable marketing is the dampener. No matter what product is selling today in the global market, whether it is in the storage space or security or any other, probability is that India has got a similar product with more features at smaller costs. Scores of firms are working with NASSCOM to make software product development further popular with the Indian software companies. For instance, iFlex has joined hands with NASSCOM in creating awareness through NASSCOM's product forum about the potential of product development in India. Other players perhaps need to enlist this kind of local endorsement.

The further test is to encourage national and worldwide customers of the trustworthiness of products with the 'Made in India' tag, as customers overseas are enticed to use products offered by big MNCs. We need to communicate to the world that Indian products stand for quality, excellence. Wipro was one of the first few companies in the world to get a PCMM level 5 certification. Only a few people know about GE's research arm in India, Intel's IP creation in India or even AP's state transports' radical use of telematics. Problem is that we are not telling the product story of Indian IT. There were other cheaper sources available for IT but India triumphed because of the apex education levels, the numbers and their single-minded focus on quality, and innovative spirit of the Indian people.



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