Search Engine Optimisation News When it comes to commissioning a new web site, it is important to ensure that you as the web site owner have considered all the options. Firstly, is the web site up to the correct standards in terms of accessibility? OK not every web site will be a perfect design and open to all web users but there are simple aspects of design that your design team should consider. Colours are a key factor for overall visiuals. Are you using a CMS or a template. Make sure If you are using a template that you have the right to use the template. There is so much Open source software on the internet that too many so called designers just change the relevant parts of the coding to make it there own. When using any other software you should be aware of how it is created and what implication it has on your SEO. The design department at Just Search Ltd recently made the mistake of separating our Web Design Section from our Search Engine Optimisation Section. The mistake was not separating the two, the mistake was that we changed the link from our MAIN navigation that was pointing to a web design page with a Page rank of 4 to a new site with no page rank. After discussion within the department we decided that this could be detrimental to the website and the brand of Just Search Ltd. We decided to re-attach the previous page of a Page Rank of 4. Please dont be alarmed as this will be updated, it has served its purpose but is no longer the standard that Just Search Ltd would like to represent its design department.
Neil Walker Head Of Design and Activations
About the Author
Neil Walker - Head of Design and Activation at Just Search Ltd, Cheshire based Search Engine Optimisation firm who believes in ethics and standards