As a result of search engine changes, linking with other sites is becoming an increasingly iportant way to generate traffic to your website. Links done properly will repay the effort and not be subject to the whims of the search engines. No more need to be concerned unduly about algorithmn changes and the "Google dance".
Why have a Links Page ?
A links page should give your visitors a choice of quality information and resources, not just a web page to improve your search engine rankings. Quality information on a links page is the best long-term strategy to improve search engine ranking.
Search engines are becoming very sophisticated and realise that many sites are putting up links merely to improve their rankings. Always exchange links with web sites that are connected with your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look for sites that are compatible with your own. Send the webmaster an email requesting requesting a link or phone him or her personally.
An easier way is to register with the SiteSell free link exchange program which will give you quality links and save you a lot of time. To register free for the SiteSell link exchange program go to : http://www.merchant-account-service.com/link_exchange.html
How can I tell the web site I want to exchange with has any traffic?
Check the traffic ranking with Alexa (www.alexa.com). This will give you a good idea of its popularity. Another way is to check its page rank with Google. If a web site has a page rank of 4, it is more popular than one with a page rank of 20. Try to exchange links with sites that have more traffic but you must be realistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site, provided you do not have a large page with links to all kinds of sites. Remember, keep your links relevant to the content of your site.
If you have only a few links, the best way is to have a list with the title of the web site and a short description of its content. Large numbers of links are not recommended as it looks a bit tacky.
Exchange links can be worth the time and effort if done properly. The golden rule is only exchange links with other web sites that have content related to yours.
(c) John Lynch

About The Author

John Lynch
For a Free 6-part mini course on Internet Marketing including free interviews with top marketers such as Jay Abraham, Joe Vitale etc., free autoresponder and free Internet Marketing ebooks by top gurus. http://www.merchant-account-service.com/internet_marketing_explained.html