1) FLEXIBLE OFFERS

Keep your offers as flexible as possible. If you offer
a set price for your product, you could also offer the
people that can't afford it an optional payment plan.
For example, "3 Easy Payments Of $19.95".

A few other options would be to tell prospects that
you'll take barter offers and you're open to negotiating.
Even if you lose a little money the first time, you gain
a customer and make the profits on the back end.

2) PLENTY OF OPTIONS

Give your prospects as many ordering options as
possible. You'll be able to make sales to the biggest
part of your target audience. If they can only pay by
check, and you don't accept them, you lose a sale.

Accept credit cards, debit cards, checks, money
orders and other forms of e-payments. You should
take orders by e-mail, web site, fax, mail, etc.

3) AD BEFORE FREEBIE

Make sure your visitors see your ad before seeing
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or
on another web page.

Also, you want to make sure you persuade them to
give you their e-mail address for future offers. You
could publish a free e-zine, have them sign up to a
contest your offering, etc.

QUICK READ SUMMARY

1) Offer payment plans, accept bartering offers and
be open to negotiation.

2) Capture the largest part of your target audience by
accepting multiple ordering options.

3) Design your web site so prospects see your ad
copy before they can grab your freebie and run.

About the Author
Larry Dotson
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