Just the other day, I stumbled across a website selling
ebooks about pet food...it was set up by Spike, a Bull Dog

Just kidding! But it does seem that everyone is jumping,
or had jumped on the 'ebook bandwagon' these days.

No doubt, the online ebook business IS highly profitable
- if done right. Selling quality info-products is somewhat
the perfect hands-free business, as everything from order
to delivery to follow up can be automated on the internet.

Imagine making money on autopilot while you're on holiday!

But how do you survive and ensure you make a decent profit
from your ebook business? Saying that the competition is
HUGE is an understatement, even Spike's doing it!

Here is the "DEP formula" you can implement immediately
to make more profits, and win the ebook war :

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Differentiate
=============

If you're selling your own ebooks which you authored,
you have the best differentiation as there're no direct
competition. But if you're reselling others' ebooks,
you NEED to create a Differentiation Strategy.

You've got to have your own niche among the crowded
marketplace. Some ways to do just that include :

* Unique website : Create your own website to resell
instead of using the common template, this is like a
breath of fresh air for your potential customers.

For example, I resell the Fast Track Profit package
by Marcus Yong by creating my own unique website
with it's own domain name. The original template is
at http://www.cashebooks.com, but my own unique
version at http://www.ultimateebooks.com looks
completely different. As a results, sales were much better.

This technique can also be used in other areas beside
ebook marketing. For example, creating a special mini-site
for your favourite affiliate program differentiates you from
the common pack. I did this successfully for my affiliate
opportunity, creating a whole new sales copy and different
look to presell. You can see how different my site is from
the actual program by going to this page :
http://www.MLM-Money-Home-Business.com

* Bonuses : Give extra incentives above the normal
package to entice prospects away from competitors.
Incentives can be in many forms, for example, extra
gifts, customer support, free memberships, extended
guarantee period, etc.

Please however ensure that the incentives you give
does not flout any copyright guidelines.

I use the concept of 'BUNDLING' to make the offer
all the more attractive. This is the differentiation I
created, even though it's my own product. To have
an idea, visit http://www.FreeTargetedTraffic.com

=============
Educate
=============

People hate to be sold to, that's a fact which is universal.
The assumption is that people are afraid of committing or
making the wrong decision.

But when you educate them instead, they will be influenced
into making the decision You want - BY THEMSELVES.
They then KNOW WHY they need the product in question.

Truth is, this method of "preselling" is very successful,
and
has the added benefit of building trust and credibility.
Providing good content, free ecourses and advice are
good examples of this principle. The approach is to weave
in your offers 'discreetly', much like charming your
prospects
while SOFTSELLING your products to them....

=============
Populate
=============

Populate Your website or product virally. Who says you
can't create your own affiliate program out of other
people's
products? There are many affiliate programs on the web
that are set up by resellers. They took the initiative of
recruiting affiliates to help them sell other people's
products, think about that! It's sort of your personal
'2-tier' program.

How to do it? Briefly, 3 steps is all it take :

* Set up your own website of reseller products

* Sign up with http://www.ClickBank.com, they provide
a handsfree affiliate program solution for your site

* Recruit affiliates. When they sell, ClickBank will pay
them the amount of commission as decided by you!

Apply the above "DEP Formula" to your ebook business
and I guarantee your profits will improve! In fact, as I
pointed out earlier, this formula will work for just about
any products, not only ebooks!

Got to go then, it's time to feed Spike ; )


About the Author
Ewen Chia brings you the "Money Making Marketing Report".
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