Everyone really does secretly want to write their own book don't
they?
There certainly is an attraction to the control, fame, prestige,
publicity - not to mention financial reward from writing your
very own best-seller.
What stops most people from acting on their dream then?
Why not write your own book, turn it into your own publicity and
profit producing machine?
Having been lucky enough to work with many aspiring authors and
information product publishing entrepreneurs, through our site
at:
http://www.highertrustmarketing.com , two big questions seem
to stand in the way.
How do pick a market and know what topic to write about?
Then comes the question of how a non-writer, someone without
formal training can possibly fit writing their own best-seller
into their already overwhelming schedule.
From experience, if you can solve question #1, then #2 typically
falls into place.
In other words, if you gain the confidence and enthusiasm that
comes with believing in your book idea and topic, then finding
the time is seldom a challenge.
ONE SIMPLE WAY TO FIND A BEST-SELLING TOPIC
There are too many methods to find high demand topics to cover
in this article - you'll find many of them in our articles
posted over at:
http://www.highertrustmarketing.com
One proven method that is drop-dead simple, and that you may
already have the ability to use immediately is to develop your
own user-friendly, tutorial report, ebook, or video on
high-demand software.
How do you start then?
You want to select software that you know is in high demand.
Microsoft Office which includes Microsoft Exel, Powerpoint and
MS Word are great candidates since they represent the market
share leaders in spreadsheets, presentation and publishing
software.
Another great way to locate high demand software is to visit
http://www.download.com which keeps up to date most popular
lists for almost any category imagineable along with the number
of times its been downloaded.
What do you do next?
Of course, this will be easier if you have some experience with
the software, and own a copy so you have a head-start on writing
your tutorial.
Now, consider writing a guidebook that would show a certain
subset of the population how to use an application.
As an example, take a look at this best-selling ebook over at
Amazon titled "This Isn't Excel, This is Magic"
http://www.amazon.com/exec/obidos/tg/detail/-/B000CPH1D2/ref=pd_t
s_b_4/ 104-9888363-2508723?v=glance&s=books&n=551440
The author chose to focus on professional advanced users of
excel. You could also segment the market into:
- beginners - programmers - small business professionals - home
users, budget templates - sales managers etc...
Look at this:
http://office.microsoft.com/en-us/templates/CT062100751033.aspx
Microsoft even lets you see the most demanded templates for any
of their applications - do you think this tells you something
about segments of the market?
Why not simply reverse engineer their templates? Describe how
users can create (or even customize) a few templates that focus
on the same market segment.
What's best about using high demand software as the basis for
your information product is that you have a built-in, proven,
hungry customer base.
You'll also find many user groups, forums, blogs, and discussion
groups offering you lucrative channels to distribute your
information product once completed.
If all else fails, and you feel too overwhelmed to take on
developing your product yourself, create an outline and
outsource the work to a programmer or ghostwriter on one of the
many outsource bidding sites such as:
http://www.elance.com
Use this technique again and again to generate your own
information product publishing empire - its tough to go wrong
when the market is already there waiting for you.
About the author:
Discover how to create your own best-selling eBooks, Special
reports or books to sell online ...AND keep 100% of the profits.
Limited time complimentary access to 7-Part Minicourse will get
you started quickly and easily. Visit:
http://www.highertrustmarketing.com/
