The 'featured gallery' is a little-known and little-used eBay feature, but that's part of its power: it is far more used by buyers than it is by sellers, which means you can pick up some new buyers by advertising there.
Basically, the featured gallery works a lot like 'Featured Plus' for normal listings, which shows your item before all the other results. Buying a 'Featured Gallery' listing shows your listing at the top when someone chooses to use the picture gallery instead of the list view.
Which Picture Gallery?
Exactly - you've probably got no idea what I'm talking about, since it's such a little-used and well-hidden feature. Try doing a search for an item. Do you see just above the results, where you can choose between 'List View' and 'Picture Gallery' (it's next to the options for sorting the results)? Click 'Picture Gallery'. A whole new world opens up before your eyes!
This feature is there for buyers who prefer to work visually instead of by title - and there are a surprising number of them, especially if your items are being sold for their visual appeal.
What Happens When I'm Featured?
Becoming featured in the gallery means that your item will be displayed above the other items in the picture gallery when any search there includes your item in the results. You might think this useless, considering how few people ever look at the picture gallery - but for the people who do look, you'll be right up there. You'll stand out even more, in fact, since so few sellers buy the featured gallery listings.
Not only that, but your picture will appear almost twice the size of the normal gallery listings below it. Your picture will be taking up a big part of the users' screen as soon as they get their results, and they can't avoid seeing it! For users with smaller screens, your picture could take up as much as a third of their display area.
Consider it targeted advertising towards buyers who prefer to work visually - if you want to attract that kind of buyer, you'll do well from the featured gallery. If you sell art then this will be absolutely ideal for you, especially for large, striking pieces. There are independent artists out there who've gone from no sales to bidding wars just by getting featured in the gallery.
So How Do I Get a Featured Gallery Listing?
Just tick the option when you're going through the Sell Your Item process. It costs $19.95 per item, so it's only really worth using on auctions where you think you'll make more than that back in the extra bids.
By now, I hope your business is well and truly off the ground, and expanding every month - if you're putting in the time, working hard and working smart, then it should be getting there. Unfortunately, though, this is the last email you will receive from us. Use your new eBay knowledge well, never give up, and good luck in everything you do.
About the Author
Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.