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Which do you prefer, Dental Insurance or Discount Dental Plans (Fee for Service)?
Good dental health, as well as correcting dental problems, is
essential to overall health. Many Americans are finding
themselves without effective dental coverage to treat and
maintain their dental needs. This is due in part to...
Teeth Whitening Products – A True Love Story
There were so many teeth whitening products found in the dental aisle at the local grocery store, that Jonathan could not decide which one was best for him. All he wanted was to finally have white teeth, but after looking around he...
Overcome Your Fear of the Dentist
A fear of the dentist is common Millions of people suffer from dental phobia. Most people who find out that they are not alone are shocked to see how common this phobia really is. The fear of the dentist is a strong fear but is actually quite...
Mouth Cancer: A painful disease that can strike anyone
Mouth cancer is a painful disease. It can affect your lips, tongue, cheeks and even your throat in a short period of time. The first sign is a non-healing mouth ulcer or a red or white patch in the mouth.
This disease can affect anyone. It does...
How Does Cosmetic Dentistry Work?
There are many people who are unhappy with their appearance in
the world today. Some peoples' teeth may have been unattractive
for their entire lives, whereas others' teeth may have aged and
slowly become unattractive. For these reasons, many...
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Create a Quality-Minded Dental Practice
You are a CEO – Create a quality-minded practice
Whether your annual cash receipts exceed the million-dollar mark or you are at a more modest level, the fact remains the same - you are running a business. You are the leader and it is your responsibility to set quality standards.
The pro-Socratic philosopher Heraclitus said that one can never step in the same river twice. He meant that the world is a place of constant change; so, too, is your dental practice. By having an established set of quality standards that act as an anchor, your business can move ahead when the waters are smooth and ride it out during the storms that periodically blow through every practice.
There are eight essentials that really ought to be in place for a practice to qualify as truly quality-minded:
•A deep understanding of the patients so that their wants can be translated into service.
•A plan to keep improving all operations continuously.
•A system for measuring these improvements accurately.
•A strategic plan based on benchmarks that compare the practice's performance to the world's best.
•A close partnership with patients and associates that feeds improvement back into the practice operation.
•A long-lasting relationship with patients, going beyond the delivery of service to include sales, service and communication.
•A focus on preventing mistakes rather than merely correcting them.
•A commitment to improving quality that runs from the top of the practice to the bottom.
These essentials are fundamental standards that are necessary for your practice to move from the here of current quality to the there of its true competitive potential. Commit to complete patient satisfaction and constant improvement, and develop the discipline to build these beliefs into everything you do.
About the Author
Laura Peters is the administrator of Two Suns Marketing & Design. This firm serves dental professionals exclusively. Laura Peters has been in the public relations and marketing field for over thirteen years.
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